DG Athlete Site REDesign & SEO

DG Athlete Site REDesign & SEO

DG Athlete Site REDesign & SEO

As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.


Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the site’s monthly traffic through stronger performance on Google.

As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.


Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the sites monthly traffic through stronger performance on Google.

As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.


Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the sites monthly traffic through stronger performance on Google.

Role
UX Designer, Website Builder
Contribution
End-to-end UX redesign
Project type
Website Redesign
Tools
Figma, FigJam, Photoshop
Scope
Front-End Design, SEO
Duration
8 Months

Custom Graphics

Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.


Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.


Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.


Purchase flow

The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.

The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.

The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.

Program Covers

Program Covers

Program Covers

Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.

Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.

Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.

Site Monthly Visitors

Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.

Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.

Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.

  • Let's Work Together —

  • Let's Work Together —

  • Let's Work Together —

  • Let's Work Together —

All rights reserved 2025 © Dawson Guillory

All rights reserved 2025 © Dawson Guillory

All rights reserved 2025 © Dawson Guillory