DG Athlete Site REDesign & SEO
DG Athlete Site REDesign & SEO
DG Athlete Site REDesign & SEO
As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.
Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the site’s monthly traffic through stronger performance on Google.
As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.
Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the site’s monthly traffic through stronger performance on Google.
As the visual designer and front-end developer for the DG Athlete website, I created interactive elements and built the site using WordPress and Photoshop. I also designed the visual identity for multiple fitness programs to keep the experience cohesive and engaging across the site.
Beyond design and development, I focused on SEO to improve search visibility. These efforts helped grow the site’s monthly traffic through stronger performance on Google.
Custom Graphics
Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.
Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.
Custom graphics were designed specifically for the DG Athlete website to reflect the brand’s identity. Each visual element was created to support a strong, energetic tone that matched the performance-focused nature of the fitness programs.
Purchase flow
The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.
The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.
The purchasing flow was redesigned to make the process faster and easier for users. Steps were simplified to reduce friction, with clear calls to action and minimal distractions during checkout. The goal was to create a smoother path from program discovery to purchase, improving overall usability and conversion.
Program Covers
Program Covers
Program Covers
Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.
Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.
Each program cover was designed to reflect the focus and intensity of its specific workout category. Visuals, color schemes, and typography were tailored to match the tone of each program. This helped users quickly identify the purpose of each offering while reinforcing a strong and consistent brand presence across all content.
Site Monthly Visitors
Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.
Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.
Through targeted keyword strategy and on-page SEO optimization, the site’s visibility in Google search results steadily increased. Over the span of 8 months, these efforts helped grow monthly visitors to over 40,000 monthly visitors.
